Privacy Policy
Last updated: August 12, 2026
MYWOWFIT respects your privacy and is committed to protecting your Personal Data.
This Privacy Policy explains how we collect, use, store, share and protect Personal Data when you use MYWOWFIT services, visit our website or communicate with us.
“Personal Data” means information relating to an identified or identifiable individual.
1. Who We Are
The MYWOWFIT online fitness service is operated by affiliated companies based in Estonia and the United States.
The primary entity responsible for administering MYWOWFIT’s privacy practices and this Privacy Policy is:
MYWOWFIT OÜ
Registry code: 17013640
Tornimäe tn 5
10145 Tallinn
Estonia
MYWOWFIT OÜ determines the principal purposes and methods of processing Personal Data in connection with MYWOWFIT services.
Users located in the United States may receive services and make payments through:
Online Fitness Technologies Inc.
1111B S Governors Ave, #6047
Dover, Delaware 19904
United States
Online Fitness Technologies Inc. supports the provision of MYWOWFIT services in the United States and processes Personal Data for operational, contractual, payment, accounting, tax, legal and compliance purposes.
For shared MYWOWFIT operations, Online Fitness Technologies Inc. processes Personal Data in coordination with MYWOWFIT OÜ and in accordance with applicable internal data protection arrangements.
Online Fitness Technologies Inc. may act as an independent controller for limited processing required for its own contractual, payment, accounting, tax or legal obligations.
For privacy questions or requests, contact:
hello@mywowfit.com
2. Scope of This Privacy Policy
This Privacy Policy applies to Personal Data processed by MYWOWFIT when you:
This Privacy Policy does not apply to independent third-party websites or services that you access separately and where MYWOWFIT does not determine how or why your Personal Data is processed.
Processing carried out as part of an employer, insurance, corporate wellness or other business partnership may be subject to additional privacy notices or contractual arrangements.
3. Personal Data We Collect
We collect Personal Data that you provide directly to us, information generated through your use of MYWOWFIT services and limited information received from the third-party platforms we use.
3.1 Contact and Profile Information
We may collect:
You may provide information about:
MYWOWFIT does not require you to provide detailed medical records, medical diagnoses or unrelated medical information through general enquiry or scheduling forms.
However, you may voluntarily provide information relating to injuries, pain, physical condition or other health-related circumstances where relevant to your training.
3.3 Training, Progress and Trainer Notes
Through MYWOWFIT services and Trainerize, we may process information relating to:
Trainer notes must be relevant to the provision of MYWOWFIT services and limited to information reasonably necessary for that purpose.
3.4 Scheduling and Appointment Information
Through Acuity Scheduling we may process:
3.5 Online Training Sessions
MYWOWFIT provides live online training sessions through Zoom and Google Meet.
We may process limited information required to arrange and conduct those sessions, such as your name, meeting details and participation information.
MYWOWFIT does not record training sessions conducted through Zoom or Google Meet.
If recording is introduced in the future, we will provide appropriate notice and obtain consent where required before recording begins.
3.6 Communications
We process information contained in communications sent to MYWOWFIT, our support team or your trainer through:
Please avoid sending medical records or other sensitive information that is not reasonably necessary for your training.
3.7 Payment and Transaction Information
Payments are processed through Stripe.
MYWOWFIT may receive:
3.8 Marketing and Subscription Information
If you subscribe to MYWOWFIT marketing communications, we may process through MailerLite:
When you visit mywowfit.com, we may automatically collect information such as:
4. How We Use Personal Data and Our Legal Bases
Where GDPR, UK GDPR or similar laws apply, MYWOWFIT processes Personal Data only where an appropriate legal basis exists.
4.1 Providing MYWOWFIT Services
We use Personal Data to:
4.2 Health-Related Information
Where you voluntarily provide health-related information and that information constitutes health data or another special category of Personal Data, additional legal requirements apply.
For users in the European Economic Area and the United Kingdom, MYWOWFIT generally relies on your explicit consent to process voluntarily provided health-related information for the purpose of adapting and safely delivering your training services.
You may withdraw that consent at any time.
Withdrawal does not affect processing that took place lawfully before withdrawal.
Where information must be retained for the establishment, exercise or defence of legal claims, MYWOWFIT may retain limited relevant information where permitted by applicable law.
4.3 Payments, Accounting and Tax
We use payment and transaction information to:
4.4 Customer Support and Communications
We process contact information and communications to:
4.5 Security and Fraud Prevention
We may process account, transaction, technical and usage information to:
4.6 Service Improvement and Analytics
We may use information about how MYWOWFIT services are used to:
Where analytics rely on optional cookies or similar technologies, we obtain consent where required by applicable law.
Health-related Personal Data is not used to create advertising audiences.
4.7 Marketing Communications
We may use your name, email address and marketing subscription information to send MYWOWFIT news, fitness content, updates and offers.
Where prior consent is required by applicable law, marketing communications are sent only after you have provided that consent.
Where applicable law permits marketing to existing customers under a customer or “soft opt-in” exception, we may rely on that exception.
You may unsubscribe at any time.
Unsubscribing from marketing does not prevent us from sending necessary service-related communications concerning bookings, payments, trainers or services you use.
4.8 Compliance With Law and Legal Rights
We may process Personal Data where reasonably necessary to:
4.9 Consent
Where MYWOWFIT relies on consent, consent is requested for the relevant processing activity.
Accepting MYWOWFIT Terms and Conditions or acknowledging this Privacy Policy does not constitute consent to all processing activities.
Where processing is based on consent, you may withdraw consent by contacting hello@mywowfit.com.
5. Health and Fitness Data
MYWOWFIT provides personalized fitness services and may process information relating to your physical condition where you choose to provide it and where it is relevant to your training.
5.1 Information You May Provide
You may voluntarily provide information relating to:
5.2 Trainer Notes
Your trainer may create limited notes where reasonably necessary to adapt and safely deliver your training programme.
These may include:
MYWOWFIT trainers do not provide medical diagnoses through these notes.
5.3 Access to Health-Related Information
MYWOWFIT restricts access to health-related Personal Data on a need-to-know basis.
Your assigned trainer may access information reasonably necessary to prepare for and deliver your sessions.
Members of the MYWOWFIT support team may access health-related information where reasonably necessary to assist with your services, communicate relevant information to your trainer, resolve a service issue or respond to your request.
If you change trainers, relevant information may be made available to your new trainer where necessary to ensure continuity of your programme.
Other employees, contractors or trainers should not access health-related information unless access is reasonably necessary for their role or in connection with a complaint, incident, legal matter or service-quality issue.
Health-related Personal Data is not made available for advertising audience creation or targeted advertising based on health conditions.
5.4 Withdrawal of Health Consent
Where processing is based on explicit consent, you may withdraw that consent at any time by contacting:
hello@mywowfit.com
If withdrawal means MYWOWFIT can no longer safely provide a particular part of the service, we will explain this to you.
6. Sharing Personal Data and Service Providers
MYWOWFIT shares Personal Data only where reasonably necessary to provide and operate our services, process payments, communicate with users, support our operations, comply with legal obligations or protect our rights.
6.1 Trainers
Your assigned trainer may receive information reasonably necessary to provide your training, including:
We use Acuity Scheduling, provided by Squarespace, to manage appointments.
Acuity may process contact, appointment, scheduling, calendar and comment information.
6.3 Zoom and Google Meet
We use Zoom and Google Meet to provide live online training sessions.
These providers may process limited meeting and participation information.
MYWOWFIT does not record training sessions.
6.4 Trainerize
We use Trainerize to support training programmes, profiles and progress tracking.
Trainerize may process profile information, workouts, training activity, progress and information relevant to your programme.
6.5 Stripe
We use Stripe to process payments.
Stripe processes payment card information and provides MYWOWFIT with limited billing and transaction information.
6.6 Kommo
We use Kommo as a customer relationship management system.
Kommo may process contact information, communication history and information relevant to enquiries, customer relationships and support.
6.7 MailerLite
We use MailerLite to manage email communications and marketing subscriptions.
MailerLite may process contact, subscription and email-engagement information.
6.8 WhatsApp and Email Services
We use WhatsApp and email services to communicate with clients, trainers and prospective clients.
6.9 GoDaddy
We use GoDaddy in connection with website hosting and infrastructure.
GoDaddy may process technical information necessary to provide hosting, security and website functionality.
6.10 Google and Meta Technologies
We use technologies including:
MYWOWFIT does not intentionally place advertising tracking technologies on forms used to collect health-related or physical limitation information.
6.11 Make and n8n
We use Make and n8n Cloud to automate operational processes and transfer information between approved MYWOWFIT systems.
Depending on the workflow, these tools may process contact, scheduling, transaction, communication or customer relationship information.
6.12 Professional Advisers
Where necessary, we may disclose limited Personal Data to:
We may disclose Personal Data where reasonably necessary to:
If MYWOWFIT is involved in a merger, acquisition, restructuring, financing or sale of assets, Personal Data may be disclosed where reasonably necessary and subject to appropriate confidentiality and data protection safeguards.
MYWOWFIT does not sell customer Personal Data for monetary compensation.
7. International Data Transfers
MYWOWFIT operates internationally and uses service providers located in different countries.
Your Personal Data may therefore be transferred to, accessed from or processed in countries outside your country of residence, including countries within the European Economic Area and the United States.
Where applicable law restricts international transfers of Personal Data, MYWOWFIT takes steps required by that law to protect the transferred information.
Depending on the relevant transfer, safeguards may include:
Where required, MYWOWFIT uses appropriate contractual, technical and organizational safeguards.
You may contact hello@mywowfit.com for more information about safeguards applicable to international transfers.
8. Data Retention
MYWOWFIT retains Personal Data only for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing services, maintaining continuity of training, meeting legal obligations, resolving disputes and protecting legal rights.
Unless a longer period is required or permitted by law, we generally apply the following retention periods:
If a former client resumes training, a new active client period begins.
Ordinary marketing communications alone do not restart retention periods for training, appointment or health-related information.
MYWOWFIT may delete or anonymize information earlier where it is no longer needed.
When a client changes trainers or a trainer stops working with MYWOWFIT, the former trainer’s access should be removed without undue delay.
Where a valid deletion request is received, MYWOWFIT will delete relevant information and instruct applicable service providers to do the same unless continued retention is required or permitted by law.
Deletion may be temporarily suspended where information is required for a complaint, chargeback, investigation, security incident or legal claim.
Information removed from active systems may remain temporarily in restricted backup systems until it is deleted through the applicable backup cycle.
9. Cookies and Tracking Technologies
MYWOWFIT uses cookies and similar technologies on mywowfit.com.
Certain cookies are strictly necessary for the website to function securely and correctly. These essential cookies may operate without consent where permitted by applicable law.
We also use optional cookies and similar technologies for analytics, personalization and advertising purposes.
These may include:
You may accept optional cookies or manage and reject optional cookie categories through the cookie settings available on our website.
You may change or withdraw your cookie preferences at any time.
MYWOWFIT does not intentionally use health-related Personal Data for advertising targeting or audience creation.
10. Your Privacy Rights
Depending on where you live and the laws that apply, you may have rights regarding your Personal Data.
These may include the right to:
You may contact:
hello@mywowfit.com
to request access to, correction of or deletion of your Personal Data.
Certain third-party platforms may also allow you to update or delete parts of your profile directly.
Deleting information within one platform may not delete Personal Data held in other MYWOWFIT systems. For a broader deletion request, contact us directly.
10.2 Identity Verification
We will generally verify privacy requests through the email address associated with your MYWOWFIT account or prior communications.
Where necessary to protect Personal Data, we may request additional information reasonably required to verify identity.
10.3 Withdrawal of Consent
Where processing is based on consent, you may withdraw that consent at any time by contacting:
hello@mywowfit.com
Withdrawal does not affect processing carried out lawfully before consent was withdrawn.
10.4 Marketing
You may unsubscribe from marketing emails at any time using the unsubscribe link included in a marketing message or by contacting MYWOWFIT.
Marketing opt-out does not affect necessary service-related communications.
10.5 EEA and UK Users
If you are located in the European Economic Area or United Kingdom, applicable law may give you rights to:
UK users may lodge a complaint with the UK Information Commissioner’s Office.
Users in other jurisdictions may have additional privacy rights under applicable local law.
MYWOWFIT will respond to valid privacy requests within the timeframe required by applicable law.
11. Security
MYWOWFIT uses reasonable technical and organizational measures designed to protect Personal Data against unauthorized access, loss, misuse, alteration or disclosure.
These measures may include:
No electronic transmission or storage method can be guaranteed to be completely secure.
12. Children’s Privacy
MYWOWFIT services are generally intended for adults aged 18 and over.
Individuals aged 16 or 17 may participate only where permitted by applicable law and where a parent or legal guardian:
Where a participant aged 16 or 17 uses MYWOWFIT services, we may process limited Personal Data necessary to provide and adapt the training, including their name, programme, progress, physical limitations and relevant health-related information.
MYWOWFIT does not knowingly use Personal Data relating to users under 18 for targeted advertising or marketing profiling.
If we become aware that Personal Data relating to a child under 16 has been collected in connection with our services, we will take appropriate steps in accordance with applicable law.
Questions concerning participation by a minor may be sent to:
hello@mywowfit.com
13. Changes to This Privacy Policy
MYWOWFIT may update this Privacy Policy from time to time to reflect changes in our services, technologies, business practices, legal requirements or privacy practices.
When we make changes, we will update the Last Updated date at the top of this Policy.
If we make material changes that significantly affect how we process Personal Data or your rights, we may provide additional notice by email, through our website or through another appropriate method.
Where a change requires new consent under applicable law, we will obtain that consent before relying on the new processing activity.
14. Contact Us
If you have questions about this Privacy Policy, our privacy practices or how MYWOWFIT processes your Personal Data, or if you would like to exercise your privacy rights, contact:
hello@mywowfit.com
Primary privacy entity:
MYWOWFIT OÜ
Registry code: 17013640
Tornimäe tn 5
10145 Tallinn
Estonia
For users located in the United States, services may also be provided through:
Online Fitness Technologies Inc.
1111B S Governors Ave, #6047
Dover, Delaware 19904
United States
Privacy requests submitted to hello@mywowfit.com will be routed internally to the appropriate MYWOWFIT entity or team responsible for handling the request.
This Privacy Policy explains how we collect, use, store, share and protect Personal Data when you use MYWOWFIT services, visit our website or communicate with us.
“Personal Data” means information relating to an identified or identifiable individual.
1. Who We Are
The MYWOWFIT online fitness service is operated by affiliated companies based in Estonia and the United States.
The primary entity responsible for administering MYWOWFIT’s privacy practices and this Privacy Policy is:
MYWOWFIT OÜ
Registry code: 17013640
Tornimäe tn 5
10145 Tallinn
Estonia
MYWOWFIT OÜ determines the principal purposes and methods of processing Personal Data in connection with MYWOWFIT services.
Users located in the United States may receive services and make payments through:
Online Fitness Technologies Inc.
1111B S Governors Ave, #6047
Dover, Delaware 19904
United States
Online Fitness Technologies Inc. supports the provision of MYWOWFIT services in the United States and processes Personal Data for operational, contractual, payment, accounting, tax, legal and compliance purposes.
For shared MYWOWFIT operations, Online Fitness Technologies Inc. processes Personal Data in coordination with MYWOWFIT OÜ and in accordance with applicable internal data protection arrangements.
Online Fitness Technologies Inc. may act as an independent controller for limited processing required for its own contractual, payment, accounting, tax or legal obligations.
For privacy questions or requests, contact:
hello@mywowfit.com
2. Scope of This Privacy Policy
This Privacy Policy applies to Personal Data processed by MYWOWFIT when you:
- visit or use mywowfit.com;
- submit an enquiry or request a trial session;
- complete MYWOWFIT forms;
- schedule, reschedule or cancel sessions through Acuity Scheduling;
- participate in live training sessions through Zoom or Google Meet;
- use Trainerize in connection with MYWOWFIT services;
- purchase services through Stripe;
- communicate with MYWOWFIT, our support team or trainers by email or WhatsApp;
- subscribe to or interact with communications sent through MailerLite; or
- otherwise interact with MYWOWFIT services.
This Privacy Policy does not apply to independent third-party websites or services that you access separately and where MYWOWFIT does not determine how or why your Personal Data is processed.
Processing carried out as part of an employer, insurance, corporate wellness or other business partnership may be subject to additional privacy notices or contractual arrangements.
3. Personal Data We Collect
We collect Personal Data that you provide directly to us, information generated through your use of MYWOWFIT services and limited information received from the third-party platforms we use.
3.1 Contact and Profile Information
We may collect:
- name;
- email address;
- telephone number;
- country of residence; and
- profile information provided in connection with MYWOWFIT services.
You may provide information about:
- your fitness goals;
- training preferences; and
- physical limitations or other circumstances you would like your trainer to consider.
MYWOWFIT does not require you to provide detailed medical records, medical diagnoses or unrelated medical information through general enquiry or scheduling forms.
However, you may voluntarily provide information relating to injuries, pain, physical condition or other health-related circumstances where relevant to your training.
3.3 Training, Progress and Trainer Notes
Through MYWOWFIT services and Trainerize, we may process information relating to:
- your user profile;
- assigned workouts and training programmes;
- completed workouts;
- training activity;
- progress over time;
- training preferences; and
- notes reasonably necessary to prepare for or adapt your sessions.
Trainer notes must be relevant to the provision of MYWOWFIT services and limited to information reasonably necessary for that purpose.
3.4 Scheduling and Appointment Information
Through Acuity Scheduling we may process:
- name;
- email address;
- telephone number;
- appointment date and time;
- scheduling and calendar information;
- appointment history, including rescheduling or cancellation information; and
- information you choose to provide in a comment field.
3.5 Online Training Sessions
MYWOWFIT provides live online training sessions through Zoom and Google Meet.
We may process limited information required to arrange and conduct those sessions, such as your name, meeting details and participation information.
MYWOWFIT does not record training sessions conducted through Zoom or Google Meet.
If recording is introduced in the future, we will provide appropriate notice and obtain consent where required before recording begins.
3.6 Communications
We process information contained in communications sent to MYWOWFIT, our support team or your trainer through:
- email;
- WhatsApp;
- website forms; and
- other communication channels used in connection with our services.
Please avoid sending medical records or other sensitive information that is not reasonably necessary for your training.
3.7 Payment and Transaction Information
Payments are processed through Stripe.
MYWOWFIT may receive:
- your name;
- email address;
- billing address;
- shipping address, where provided;
- card brand;
- last four digits of the payment card;
- card expiration date; and
- transaction amount.
3.8 Marketing and Subscription Information
If you subscribe to MYWOWFIT marketing communications, we may process through MailerLite:
- your name;
- email address;
- subscription date;
- subscription status;
- information about whether an email was opened;
- link clicks; and
- history of marketing communications sent to you.
When you visit mywowfit.com, we may automatically collect information such as:
- IP address;
- browser and device information;
- pages visited;
- referring source;
- approximate location derived from IP address;
- cookie or similar identifiers; and
- information about interactions with the website.
4. How We Use Personal Data and Our Legal Bases
Where GDPR, UK GDPR or similar laws apply, MYWOWFIT processes Personal Data only where an appropriate legal basis exists.
4.1 Providing MYWOWFIT Services
We use Personal Data to:
- respond to enquiries and trial requests;
- manage your relationship with MYWOWFIT;
- match you with a trainer;
- arrange and manage sessions;
- provide live online training;
- create and adapt your programme;
- monitor training activity and progress;
- communicate about your services; and
- provide customer support.
4.2 Health-Related Information
Where you voluntarily provide health-related information and that information constitutes health data or another special category of Personal Data, additional legal requirements apply.
For users in the European Economic Area and the United Kingdom, MYWOWFIT generally relies on your explicit consent to process voluntarily provided health-related information for the purpose of adapting and safely delivering your training services.
You may withdraw that consent at any time.
Withdrawal does not affect processing that took place lawfully before withdrawal.
Where information must be retained for the establishment, exercise or defence of legal claims, MYWOWFIT may retain limited relevant information where permitted by applicable law.
4.3 Payments, Accounting and Tax
We use payment and transaction information to:
- confirm and administer purchases;
- manage packages and payments;
- process refunds;
- manage chargebacks and payment disputes;
- maintain accounting records; and
- comply with tax and legal obligations.
4.4 Customer Support and Communications
We process contact information and communications to:
- answer questions;
- resolve service issues;
- manage bookings;
- coordinate trainer communication;
- respond to complaints; and
- provide information relating to purchased services.
4.5 Security and Fraud Prevention
We may process account, transaction, technical and usage information to:
- protect MYWOWFIT systems and users;
- prevent misuse or fraud;
- investigate security incidents;
- enforce applicable terms; and
- protect our legal rights.
4.6 Service Improvement and Analytics
We may use information about how MYWOWFIT services are used to:
- understand service usage;
- identify operational issues;
- maintain and improve our services; and
- improve the user experience.
Where analytics rely on optional cookies or similar technologies, we obtain consent where required by applicable law.
Health-related Personal Data is not used to create advertising audiences.
4.7 Marketing Communications
We may use your name, email address and marketing subscription information to send MYWOWFIT news, fitness content, updates and offers.
Where prior consent is required by applicable law, marketing communications are sent only after you have provided that consent.
Where applicable law permits marketing to existing customers under a customer or “soft opt-in” exception, we may rely on that exception.
You may unsubscribe at any time.
Unsubscribing from marketing does not prevent us from sending necessary service-related communications concerning bookings, payments, trainers or services you use.
4.8 Compliance With Law and Legal Rights
We may process Personal Data where reasonably necessary to:
- comply with applicable law;
- respond to lawful government requests or court orders;
- investigate complaints;
- manage disputes; and
- establish, exercise or defend legal claims.
4.9 Consent
Where MYWOWFIT relies on consent, consent is requested for the relevant processing activity.
Accepting MYWOWFIT Terms and Conditions or acknowledging this Privacy Policy does not constitute consent to all processing activities.
Where processing is based on consent, you may withdraw consent by contacting hello@mywowfit.com.
5. Health and Fitness Data
MYWOWFIT provides personalized fitness services and may process information relating to your physical condition where you choose to provide it and where it is relevant to your training.
5.1 Information You May Provide
You may voluntarily provide information relating to:
- injuries;
- pain or discomfort;
- physical limitations;
- health conditions relevant to exercise;
- mobility restrictions;
- recovery from an injury or procedure; or
- other physical circumstances relevant to your training.
5.2 Trainer Notes
Your trainer may create limited notes where reasonably necessary to adapt and safely deliver your training programme.
These may include:
- limitations reported by you;
- exercises causing discomfort;
- programme adaptations;
- training progress; and
- matters relevant to future sessions.
MYWOWFIT trainers do not provide medical diagnoses through these notes.
5.3 Access to Health-Related Information
MYWOWFIT restricts access to health-related Personal Data on a need-to-know basis.
Your assigned trainer may access information reasonably necessary to prepare for and deliver your sessions.
Members of the MYWOWFIT support team may access health-related information where reasonably necessary to assist with your services, communicate relevant information to your trainer, resolve a service issue or respond to your request.
If you change trainers, relevant information may be made available to your new trainer where necessary to ensure continuity of your programme.
Other employees, contractors or trainers should not access health-related information unless access is reasonably necessary for their role or in connection with a complaint, incident, legal matter or service-quality issue.
Health-related Personal Data is not made available for advertising audience creation or targeted advertising based on health conditions.
5.4 Withdrawal of Health Consent
Where processing is based on explicit consent, you may withdraw that consent at any time by contacting:
hello@mywowfit.com
If withdrawal means MYWOWFIT can no longer safely provide a particular part of the service, we will explain this to you.
6. Sharing Personal Data and Service Providers
MYWOWFIT shares Personal Data only where reasonably necessary to provide and operate our services, process payments, communicate with users, support our operations, comply with legal obligations or protect our rights.
6.1 Trainers
Your assigned trainer may receive information reasonably necessary to provide your training, including:
- name;
- scheduling information;
- fitness goals;
- preferences;
- training programme and progress;
- relevant comments; and
- health-related or physical limitation information you choose to provide.
We use Acuity Scheduling, provided by Squarespace, to manage appointments.
Acuity may process contact, appointment, scheduling, calendar and comment information.
6.3 Zoom and Google Meet
We use Zoom and Google Meet to provide live online training sessions.
These providers may process limited meeting and participation information.
MYWOWFIT does not record training sessions.
6.4 Trainerize
We use Trainerize to support training programmes, profiles and progress tracking.
Trainerize may process profile information, workouts, training activity, progress and information relevant to your programme.
6.5 Stripe
We use Stripe to process payments.
Stripe processes payment card information and provides MYWOWFIT with limited billing and transaction information.
6.6 Kommo
We use Kommo as a customer relationship management system.
Kommo may process contact information, communication history and information relevant to enquiries, customer relationships and support.
6.7 MailerLite
We use MailerLite to manage email communications and marketing subscriptions.
MailerLite may process contact, subscription and email-engagement information.
6.8 WhatsApp and Email Services
We use WhatsApp and email services to communicate with clients, trainers and prospective clients.
6.9 GoDaddy
We use GoDaddy in connection with website hosting and infrastructure.
GoDaddy may process technical information necessary to provide hosting, security and website functionality.
6.10 Google and Meta Technologies
We use technologies including:
- Google Analytics;
- Google Ads;
- Google Tag Manager; and
- Meta Pixel.
MYWOWFIT does not intentionally place advertising tracking technologies on forms used to collect health-related or physical limitation information.
6.11 Make and n8n
We use Make and n8n Cloud to automate operational processes and transfer information between approved MYWOWFIT systems.
Depending on the workflow, these tools may process contact, scheduling, transaction, communication or customer relationship information.
6.12 Professional Advisers
Where necessary, we may disclose limited Personal Data to:
- accountants;
- lawyers;
- auditors;
- security providers; and
- other professional advisers.
We may disclose Personal Data where reasonably necessary to:
- comply with applicable law;
- respond to lawful government requests;
- investigate fraud or security incidents;
- protect the rights or safety of MYWOWFIT or others; or
- establish, exercise or defend legal claims.
If MYWOWFIT is involved in a merger, acquisition, restructuring, financing or sale of assets, Personal Data may be disclosed where reasonably necessary and subject to appropriate confidentiality and data protection safeguards.
MYWOWFIT does not sell customer Personal Data for monetary compensation.
7. International Data Transfers
MYWOWFIT operates internationally and uses service providers located in different countries.
Your Personal Data may therefore be transferred to, accessed from or processed in countries outside your country of residence, including countries within the European Economic Area and the United States.
Where applicable law restricts international transfers of Personal Data, MYWOWFIT takes steps required by that law to protect the transferred information.
Depending on the relevant transfer, safeguards may include:
- an applicable adequacy decision;
- an approved international data transfer framework;
- Standard Contractual Clauses;
- other approved contractual safeguards; or
- another lawful transfer mechanism.
Where required, MYWOWFIT uses appropriate contractual, technical and organizational safeguards.
You may contact hello@mywowfit.com for more information about safeguards applicable to international transfers.
8. Data Retention
MYWOWFIT retains Personal Data only for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing services, maintaining continuity of training, meeting legal obligations, resolving disputes and protecting legal rights.
Unless a longer period is required or permitted by law, we generally apply the following retention periods:
Category | Retention period |
Enquiries and trial requests that do not result in a purchase | 12 months after the last contact |
Client contact and account information | Duration of the client relationship and 3 years after the last completed training session |
Appointment, attendance, rescheduling and cancellation history | Duration of the client relationship and 3 years after the last completed training session |
Free-text appointment comments | Duration of the client relationship and 2 years after the last completed training session |
Training programmes, workout history and general progress information | Duration of the client relationship and 3 years after the last completed training session |
Trainer notes relating to goals, preferences and general progress | Duration of the client relationship and 3 years after the last completed training session |
Trainer notes containing health-related information | Duration of the client relationship and 2 years after the last completed training session |
Service-related email and WhatsApp communications | Up to 2 years after the last completed training session or resolution of the relevant matter, whichever is later |
Marketing subscription information | Until you unsubscribe or withdraw consent |
Information required to honour an unsubscribe request | For as long as reasonably necessary to prevent further unwanted marketing |
Records of consent | Up to 5 years after withdrawal of consent or the end of the relevant client relationship |
Payment, accounting and transaction records | For the period required by applicable accounting, tax and legal requirements |
Complaints, disputes and incident records | Until resolution and for any additional period reasonably required to establish, exercise or defend legal claims |
Ordinary marketing communications alone do not restart retention periods for training, appointment or health-related information.
MYWOWFIT may delete or anonymize information earlier where it is no longer needed.
When a client changes trainers or a trainer stops working with MYWOWFIT, the former trainer’s access should be removed without undue delay.
Where a valid deletion request is received, MYWOWFIT will delete relevant information and instruct applicable service providers to do the same unless continued retention is required or permitted by law.
Deletion may be temporarily suspended where information is required for a complaint, chargeback, investigation, security incident or legal claim.
Information removed from active systems may remain temporarily in restricted backup systems until it is deleted through the applicable backup cycle.
9. Cookies and Tracking Technologies
MYWOWFIT uses cookies and similar technologies on mywowfit.com.
Certain cookies are strictly necessary for the website to function securely and correctly. These essential cookies may operate without consent where permitted by applicable law.
We also use optional cookies and similar technologies for analytics, personalization and advertising purposes.
These may include:
- Google Analytics;
- Google Ads;
- Google Tag Manager; and
- Meta Pixel.
- IP address;
- browser and device information;
- pages visited;
- referring source;
- cookie or advertising identifiers; and
- website interaction information.
You may accept optional cookies or manage and reject optional cookie categories through the cookie settings available on our website.
You may change or withdraw your cookie preferences at any time.
MYWOWFIT does not intentionally use health-related Personal Data for advertising targeting or audience creation.
10. Your Privacy Rights
Depending on where you live and the laws that apply, you may have rights regarding your Personal Data.
These may include the right to:
- access your Personal Data;
- correct inaccurate or incomplete information;
- request deletion;
- request restriction of processing;
- object to certain processing;
- receive certain Personal Data in a portable format;
- withdraw consent; and
- opt out of marketing communications.
You may contact:
hello@mywowfit.com
to request access to, correction of or deletion of your Personal Data.
Certain third-party platforms may also allow you to update or delete parts of your profile directly.
Deleting information within one platform may not delete Personal Data held in other MYWOWFIT systems. For a broader deletion request, contact us directly.
10.2 Identity Verification
We will generally verify privacy requests through the email address associated with your MYWOWFIT account or prior communications.
Where necessary to protect Personal Data, we may request additional information reasonably required to verify identity.
10.3 Withdrawal of Consent
Where processing is based on consent, you may withdraw that consent at any time by contacting:
hello@mywowfit.com
Withdrawal does not affect processing carried out lawfully before consent was withdrawn.
10.4 Marketing
You may unsubscribe from marketing emails at any time using the unsubscribe link included in a marketing message or by contacting MYWOWFIT.
Marketing opt-out does not affect necessary service-related communications.
10.5 EEA and UK Users
If you are located in the European Economic Area or United Kingdom, applicable law may give you rights to:
- access;
- rectification;
- erasure;
- restriction;
- portability;
- objection; and
- withdrawal of consent.
UK users may lodge a complaint with the UK Information Commissioner’s Office.
Users in other jurisdictions may have additional privacy rights under applicable local law.
MYWOWFIT will respond to valid privacy requests within the timeframe required by applicable law.
11. Security
MYWOWFIT uses reasonable technical and organizational measures designed to protect Personal Data against unauthorized access, loss, misuse, alteration or disclosure.
These measures may include:
- two-factor authentication for administrative access to key systems;
- role-based or separate access permissions;
- limiting access according to responsibilities;
- restricting health-related information on a need-to-know basis;
- removing access when personnel no longer require it; and
- investigating and responding to suspected security incidents.
No electronic transmission or storage method can be guaranteed to be completely secure.
12. Children’s Privacy
MYWOWFIT services are generally intended for adults aged 18 and over.
Individuals aged 16 or 17 may participate only where permitted by applicable law and where a parent or legal guardian:
- creates or manages the account;
- purchases the services;
- accepts applicable Terms and Conditions;
- provides required permissions or consents;
- manages scheduling and administrative communications; and
- acts as the primary contact for MYWOWFIT.
Where a participant aged 16 or 17 uses MYWOWFIT services, we may process limited Personal Data necessary to provide and adapt the training, including their name, programme, progress, physical limitations and relevant health-related information.
MYWOWFIT does not knowingly use Personal Data relating to users under 18 for targeted advertising or marketing profiling.
If we become aware that Personal Data relating to a child under 16 has been collected in connection with our services, we will take appropriate steps in accordance with applicable law.
Questions concerning participation by a minor may be sent to:
hello@mywowfit.com
13. Changes to This Privacy Policy
MYWOWFIT may update this Privacy Policy from time to time to reflect changes in our services, technologies, business practices, legal requirements or privacy practices.
When we make changes, we will update the Last Updated date at the top of this Policy.
If we make material changes that significantly affect how we process Personal Data or your rights, we may provide additional notice by email, through our website or through another appropriate method.
Where a change requires new consent under applicable law, we will obtain that consent before relying on the new processing activity.
14. Contact Us
If you have questions about this Privacy Policy, our privacy practices or how MYWOWFIT processes your Personal Data, or if you would like to exercise your privacy rights, contact:
hello@mywowfit.com
Primary privacy entity:
MYWOWFIT OÜ
Registry code: 17013640
Tornimäe tn 5
10145 Tallinn
Estonia
For users located in the United States, services may also be provided through:
Online Fitness Technologies Inc.
1111B S Governors Ave, #6047
Dover, Delaware 19904
United States
Privacy requests submitted to hello@mywowfit.com will be routed internally to the appropriate MYWOWFIT entity or team responsible for handling the request.